Heated Tobacco Products (HTPs), or “heat-not-burn” devices, heat processed tobacco at temperatures below combustion to release nicotine-containing aerosol without smoke or tar. These battery-powered devices mimic traditional smoking but with lower emissions and health risks. Use cases include harm reduction, discrete smoking alternatives, and innovations in nicotine delivery. They are shaping new consumer experiences while influencing regulatory landscapes and shifting demand from traditional cigarettes to tech-integrated products. Companies like Philip Morris, BAT, and JTI lead the market with various devices, with electronic cigarettes showing higher maturity (TRL 9) than hybrid systems (TRL 8), based on patent and global deployment data.
