Exploiting Gaps in a Technology Landscape

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Why Our Whitespace Analysis Services ?

Our Whitespace Analysis is the process of identifying gaps in a technology landscape. These gaps with little or no patenting activity can be exploited to identify the right growth opportunities untapped by your competitors. You identified the 'white space' where there's scope for innovation, and broadening your existing patent portfolio can significantly enhance your business. White space analysis is one of the required methods for strategic innovation and usually follows preliminary patent landscaping.

-- Our 3D matrix analysis is the most effective and efficient method of creation. It's like having an expert in your team who can assist you to find new opportunities in any industry, no matter how challenging they may be.

-- We make it easy for you to discover new ways to innovate so that your business can keep up with the ever-changing market.

-- You can estimate market movements and underlying trends by knowing who is patenting technology that is comparable to yours.

-- Identifying this white Space in the patent landscape will enable businesses to bring technology to call first—a distinct competitive advantage.

Our White Space Analysis Process

White space analysis/ space analysis white mapping is a process of identifying/focusing on your company's non-contact area and finding the customer spend that you're not receiving.

There are many different avenues for businesses to explore to identify new opportunities with this data, such as modeling or using sophisticated algorithms.

It also leverages information regarding the industry, competitive landscape, and key stakeholders and We build white space analysis account by analyzing your business, customer, and competitors; Rather to believing that the probabilities of success are solely dependent on how close or far away a new opportunity or impending threat is from other rivals, white space analysis allows you to map a new opportunity or impending threat against your company's current capabilities to meet it, which gives you the opportunities to bring your innovations to market.

It gives information on customer purchasing patterns based on a variety of characteristics, including products purchased, future or additional requests, influencing factors, and more.

Different kind of white space mapping can be categorized as either internally-focused, externally-focused or future-focused

When looking at your company’s strengths and capabilities, it is essential to identify the available opportunities and any potential threats. This type of white space mapping helps companies pursue new products in more markets with less risk because they know what obstacles may be holding them back before investing time or capital into an idea. As a result, strategic innovation consulting can boost up your business.

Externally-focused white space mapping examines the market and analyses which products/services/solutions (new or old) are dominant in order to spot a gap. Nonconsumers or niche audience groups are examples of these gaps., but most often, it’s an underserved customer base with unmet needs targeted for expansion by this strategy.

This kind of white space research entails using strategic foresight to identify prospective future White Spaces so that the organisation is prepared to capitalise on them. Having a future-focused White Space Analysis helps firms get insights from strategic foresight exercises and products services and can impact the development of all their strategies of growth. This critical account is powerful to understand.

Workshops, brainstorming sessions, and hours of study are typically used in the process. This method of white space mapping necessitates a great deal of intuition.

 An approach to white space mapping could identify areas that require designing around competitors’ intellectual property or entering licensing agreements.

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Our dynamic dashboards help you to

  • Perform powerful computing and fast analytics through Intuitive dynamic dashboards over mobiles, tablets and computers
  • Empower non-technical users to take data-driven business decisions without having to learn to code
  • Increase organizational efficiency through collaboration amongst multiple users
  • Spend fewer hours on data analysis and compiling reports, and more on innovating on new programs and products

Benefits of White Space Analysis

Research is the key to unlocking customer needs. You can adjust your sales pitch using this information and make it more attention-grabbing for potential buyers who might need what they offer.

A mini-landscape to evaluate your ideas

Commonly referred to as a mini-landscape or an extension to patentability search, it helps to validate the potential of an idea giving you an overview of the existing art in a particular technology. The study helps to identify new avenues for research and development.

This comprehensive search provides a technical breakdown of the key patents in the technology of interest, along with the insights into the latest developments in a technology, key players and market trends.

These searches are broad but not as broad as a landscape study, which often touches lot of surface but in depth.

In state of search, we sufficiently narrow the surface area to be covered and go in depth to answer some specific questions proposed by business, R&D or legal team regarding a particular technology

  • Increased consumer understanding can assist you in making the following decisions:
  • How much would it cost to fill such gaps?
  • Whether your white space solution is viable
  • Who to target
  • What value props you should highlight
  • Whether or not there are enough customers to make it worthwhile.

You may want to take a calculated risk and sell unexpectedly. Your research can help you decide whether an emotive soft-sell or a hard-hitting hard-sell is the best sales strategy. White Space is essentially a revenue gap that a company might exploit with its offerings. White space analysis is a useful tool for salespeople who want to increase their top-line revenue.

The way you work is not going to change, but the environment where it takes place can make all of the difference. By identifying gaps and analyzing your market using information from magazines or other sources with credibility-building statistics on them for inspiration as well as what people are telling us about themselves through their online footprints (e.g., Facebook profiles), we will be able to figure out how bests tailored sales strategy that works towards success long term.

We are sure this won’t come up much anymore since most had become so digitally inclined–but there was a time when many companies didn’t realize they needed at least some digital or social media presence and marketing.

Looking at the wide map of intellectual property, whitespace analysis shows that some places are more densely occupied with patents than others (IP). For example, many patents are dealing with Bluetooth technology, but there were no patents that handled a smartphone with Bluetooth back in the day. This was whitespace in the field. Connecting the dots, identifying these fields where the competition had not started filing an IP yet – is whitespace.

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How to Indentify your White Space?

The most fundamental aspect of any business. Is to create a landscape of accounts. The resulting matrix is a simple yet effective tool for comprehending the Key Account.

To locate a white space opportunity, you must first obtain a thorough grasp of your consumers’ and clients’ current investment in your company’s goods or services. In such situation, the first data items to analyze are the products or services they’ve already purchased.

White space analysis helps you to identify new sales opportunities within an existing customer account.

Define the target market for your product. It’s improbable that your product or service offering, or those of your rivals, can cater to all demographics.

Ideally, you’ll want to categorize these into numerous groups, including:

  • Opportunity type
  • Record type
  • Industry 
  • Account type
  • Product family 
  • Time

By conducting a rigorous analysis of your current and existing customer situation, You can use such knowledge to draw attention to their specific problems. With these insights, you can then provide solutions to bridge the gap between what they’ve previously paid for and the additional value your organization can provide.

This also aids you in determining whether or not your customers are happy with your product or services. If they’re left wanting, they’re more likely to be stolen by a competitor who can provide a more thorough answer to their concerns.

To learn more about cross-selling and up-selling, read the whole guide, new opportunities for your business and your clients’ business and grow better.

How can businesses uncover value customers are looking for when they aren’t sure what they want? White space analysis allows you to identify those factors.

There are very few services and things that are universal. The great majority of businesses cater to a specific audience with their offerings. As a result, a shotgun strategy is usually useless. Instead of addressing all possible clients (or even your current customers), it’s far more beneficial to focus on a smaller section, which is where white space research comes in, allowing your organization to present new Offerings.

Create an account landscape. The resulting matrix is a simple yet effective tool for comprehending the Key Account. However, deciding what offerings (products/services/solutions) to market is not accessible. 

Concentrating on a single defined group and knowing as much as possible about their likes and dislikes, pain areas, and demographics can help you become an expert at selling to that group.

White space analysis is more than just looking for areas where your competitors aren’t present. In fact, in most circumstances, multiple rivals will be present.

“Companies would have little trouble/efforts bringing their most inventive ideas to market if white space analysis was simply a location where no competitors lurked because they’d be, almost by definition, the ones least exposed to competition. But, as we all know, that isn’t always the case.”

A competitor white space analysis will allow you to identify their strengths and weaknesses and then compare. The goal of this exercise is to find areas where you can outperform your opponent or where they are currently lacking. In any case, there is a white space chance to provide a superior solution to clients.

Once again, the data you collect allows you to narrow down your search by customers both current and previous ones or region or product, and so on. For example, you can identify where their current investments lie and then highlight the right product to fulfill their additional desires by white spaces. 

They are keeping up with competitors. Focusing on these spaces before competitors may allow you to enter the market first, resulting in a lasting competitive advantage. Allocate Resources Areas lacking innovation are potential business opportunities. These opportunities require resources to pursue, patent and bring to market. It’s easier to strategically dedicate time, talent, funds, and other resources to inventions that fill a market vacuum after opportunities have been recognized.

Ask your clients how your offering helps their daily flow and where it might be lacking to discover more about potential white space opportunities. There may be opportunities for optimization, modifications, or totally new features that you hadn’t thought of before.

You need to keep informed and involved with your consumers as a sales team.

Their ever-changing requirements will be highlighted through ongoing communication. You can then answer appropriately. This proactive approach shows your customers that you value their feedback and are quick to reply, and how you plan to address their issue in the solution.

Consider where client needs are being satisfied and where they are not. White Space, for example, is when your blog team stumbles across a topic that has a lot of interest from your readers but hasn’t been written about yet. Then you may select how you want to innovate: publish a series of blogs about the issue, with subcategories for smaller bars, or make them the subject.

Concentrating on a single defined group and knowing as much as possible about their likes and dislikes, pain areas, and demographics can help you become an expert at selling to that group.

The next step is to use your data when you’ve chosen the suitable target and product. You can, for example:

  • Make direct contact with the potential customer and arrange a meeting.
  • Retarget them indirectly through your marketing activities.
  • Make sure you’re ready to enter that white space.
  • Start creating a product, service, or feature that addresses a significant pain point 


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Space analysis White or Gap analysis is a methodology that identifies the absence of patents (new or old) in a particular product or technology area as a primary driver of innovation decision-making.

White Space research can help organizations in the early stages of product development, or a larger corporation with a new technology program, find “clean” or “white” Space for R&D, as well as outline patenting methods. Whitespace analysis patent is now considered one of the most important tools for strategic product innovation by many technologies and IP managers.

We at Patentskart align the IP strategy with the new business needs for your company. We enable businesses to identify ideal prospects, segment any market, and compile account lists to target the right companies at the right time effectively.

Analysis white space search can help firms identify areas of technology growth and gap areas within a specific sector, where more research and development can be done to achieve a competitive advantage and carry out incremental innovation for new product development.

The Analysis white space we provide at PatentsKart helps our clients refine their research methodology for exploring new areas for innovation and individuality. Further, this enhances your patent portfolio and broadens the scope of existing inventions by locating gaps around your patent positions, which should be included in the claim coverage.

We combine the new platforms with our innovative approaches to provide practical solutions to our clients. Strategic innovation consulting can boost up your business.

White Space Analysis is the collection and examination of a company’s data and sales records and integrating this with industry analysis and understanding to discover new opportunities to raise revenue. White Space Analysis pushes revenue or lessens costs through several different outputs-

  • You have all the given customer databases. So you don’t have to fund money in getting customer information.
  • You can find the gaps in customers’ requirements through a complete review of their situation.
  • Finding White Space possibilities makes your guide through the red ocean more useful. This gives you the benefit of outperforming your opponents in a crowded field.
  • The company can make better-informed decisions during overall market changes or financial indecision.
  • You can better maintain your current customers.
  • Find chances to cross and upsell to your existing customers.
  • Be conscious of gaps in the market that your competitors might try and approach.

If implemented correctly, White Space Analysis can help increase your sales revenue and business growth. White Space Analysis begins with you forming a dashboard and following the provided steps-

  • Summary of the available White Space

You must overview the current investments of your customers. The data concerning the previous product and service investments, time, and frequency must be gathered and examined to outline the available White Space.

  • Find the correct customer account.

You may have an extensive customer pool, but you must uncover those customer accounts that offer the most significant investment possibility in the future. Still, they need not be the most influential buyers currently.

  • Creation of new opportunities

After collecting all the valuable data and arriving up with new products to offer to suitable customers, you may develop a unique prospect for your business.

A white space analysis helps a business determine gaps between the products and services a customer has already bought and the other products or services your company delivers. 

By mining sales data, you can recognize opportunities to:

  • Cross-sell – Cross-selling is the accomplishment of selling customers an offering that increases or completes a previous purchase. For instance, if you purchased a new phone, a cross-sell may be a charger and a phone case.
  • Upsell – Upselling can be thought to be a critical selling skill. It sells customers upgrades or more costly products than they initially agreed to. For example, an upsell with a new cell phone would be the addition of more data coverage to the base model or enhancing the current product drop. 

However, your analysis isn’t simply concentrated on customers—it also leverages information about the industry, competitive landscape, and critical stakeholders. 

Recognizing gaps and emphasizing potential areas of consumer spending that aren’t yet obtained is known as white space mapping. 

Typically, there are two kinds of white space mapping:

  • Internally focused mapping is demanded toward determining your company’s powers and the potential opportunities and areas of concern within a market. This makes it easier to decide market obstacles blocking their ability to release a possible new offering, target new groups, or penetrate new markets.  
  • Externally focused mapping is headed toward a current market to recognize which products or services are growing, which are failing, and potential gaps. 

For sales professionals, white space analysis helps raise topline income enlargement. Performed correctly, white space analysis on sales makes it possible to pinpoint ideal customers and then deliver solutions aligned with the target’s objectives, requirements, or strategic ambitions.   

Finding white space in your industry is insufficient to disclose strategic business decisions. Properly analyzing white space determined with the help of AI allows organizations to comprehend the patent landscape they function in.

White space can be identified in the following ways-

  • Discover Holes

White space can be identified within your company or across your enterprise. For example, glancing at areas where your business lacks explicitly patented technology corresponded to competitors. In addition, the white space mapping method could identify areas requiring designing around competitors’ intellectual property or penetrating licensing agreements.

You can also examine white space within your enterprise and others like it. Identify areas with almost no patented technology that could be useful for your business. Innovating toward industry-wide white space enables actual creation rather than simply keeping up with competitors. In addition, an emphasis on these spaces before competitors may allow you to penetrate the market first, resulting in a continuing competitive benefit.

  • Assign Resources

Areas lacking invention are potential business opportunities. However, pursuing, patenting, and getting these possibilities to market need resources. With options determined, it’s easier to strategically allot time, talent, budgets, and other help to fill a market gap. These decisions need an interdisciplinary view, with R&D, legal, business development, and marketing teams playing a part.

  • Satisfy Customer Needs

Most businesses seek invention with the goal of marketability. New products and services must satisfy customers’ needs to succeed. White space, which may have been specified in both technical literature and discussions with customers, describes unmet needs. In new areas of creation, customers may not even yet acknowledge these needs. The organizations that first frame and address these requirements enjoy long-lasting customer commitment.

  • Determinate Trends

Options identified through white space mapping brief strategic plans for the future, including how a company will grow and whether or not it will diversify. Complete white space analysis can identify gaps within existing industries’ technology geographies. Looking white space beyond center competencies can also recognize technology directions indicating entirely new enterprises to their existing operations.