Advantages of Competitive Landscape Analysis

There are many benefits to performing a competitive landscape analysis for your business. By understanding your competitors, you can learn what strategies they are using that are working well and figure out how to adapt and improve upon them. Additionally, you can find new opportunities by identifying gaps in the market that your competitors have… Continue reading Advantages of Competitive Landscape Analysis

How Competitive Landscape Analysis can Lead to an Effective R&D Strategy?

Competitors understand your business the best” – As the saying goes, it suggests that one must never neglect the importance of having thorough knowledge of their fellow competitors.  The marketplace has become highly competitive over the past few decades as new ideas pour in.   Staying ahead of your competitors has become necessary. Industries hope… Continue reading How Competitive Landscape Analysis can Lead to an Effective R&D Strategy?